marketing
Living Income Guaranteed and Public Relations
It is suggested to read the view of Noam Chomsky which is quite to the point and calls the public relations officers the ‘experts of producing lies.’ Now, if you have ever been in a business where you planned it and you have to work out the advertising and the marketing of it, you will know you’re looking for words to describe the product emotionally and you stay away from the facts. Because the facts are the few things you have put together within the product to produce something unique that can compete with other products and there is obviously always something ‘missing.’ That’s why for instance a product’s warranty is only for one year now because, in one year’s time – that’s what the warranty implies – the product will break. Everyone is kept in the illusion that apparently there is some improvement in the product and that’s why there will be a ‘new version’. But if you have to take away the outside picture and you look at the inside – take a car, for instance – it is essentially the same that it has been before. It maybe got a new name, a new color and here and there a new feature – but you’re paying a lot more and it’s not going to last you and you’re made to believe that this car is a ‘new model’ or this cellphone is a ‘better model.’
If you look at the timeframe you’ll notice that nowadays they are releasing a new cellphone basically every few months. You must understand that in the design stage, when they release the previous cellphone you paid a fortune for, they already have designed and planned another five models! They were ready with ‘the new stuff’ – they could’ve just as well not wasted so many resources and give you the best cellphone, but no! They need you to buy because there is a problem in the capitalistic system where it is said that ‘there is not enough consumption’, ‘there’s not enough spending’ but that’s not the real problem.
The real problem is: there’s not enough money because the more and more products are outsourced for instance moving it – let’s take America as an example – to China producing it cheaper. Leaving whole cities in America devastated with people without jobs, then importing the product and selling it cheaper under the justification that ‘now the product will be cheaper, so you should be able to afford it’. This is done without calculating the loss of money due to the loss of jobs that happened. This creates a situation where less people end up being able to buy the product, there’s thus less money and the corporations have to go to the point where they become a monopoly and destroy the competition. Because if they don’t = they simply can’t survive because there are simply not enough costumers with money with the low profit margins that they’re working on. If we look at this same aspect within the food industry, we have exactly the same problem. That is why labeling for instance is never really specific, you never get real detailed instructions and you never get the truth about how the products are manufactured and/or produced.
Now with Basic Income Guaranteed, the total scene will change. Public Relations will be what it should have always been: explaining to the public the relationship they will have with the product and how the product will benefit them, how and why the product was made in a better way to last longer and to be of greater service, why the product is real value for money. Public Relations will be like the person that stands and ensures that the public knows everything, that there are no secrets and is thus the face of the corporation – that is how capitalism is supposed to function, no more lies and deceit.
Public Relations as it exists now, should be banned from politics because politics is and should be where the actual policy of the political party is explained in simple language that every voter can understand and that public policy should be the first thing on the agenda for implementation; and if the political party does not implement it, immediately a referendum should be held on whether they should remain in power under new public policy or not – that is democracy. One cannot change one’s word or go back on your word and get away with it, but the public has accepted this as ‘normal’ – politicians lie, they never keep their word and that’s ‘okay.’
In many cases the corporations are so desperate to keep going that they spend lots of money to ensure that the politicians realize one simple thing “The corporations are supplying a lot of jobs and therefore the laws must protect the corporations to protect jobs” – that’s the justification used. Therefore it’s not so much only the amount of money that goes to the political party, it is about the voters that are able to vote, because those with money = they’re able to vote; those on the streets = they can’t vote because there’s normally a problem: they don’t have a fixed vote, they don’t have the necessary documents or they don’t have the money to go and vote – very simple.
Public Relations must ensure that those that are on the fringe and not necessarily controlled by a corporate or a governmental job, are convinced by promises and hope that the political party is going to produce something, for example that they will ensure there are enough jobs available; if that is achieved, the political party will win. Unfortunately all of this is done under the disguise of competition, under the premise of monopoly, the game we were taught as children, absolutely brutal. And then the human factor is taken out and is called ‘market forces,’ ‘supply and demand,’ the ‘invisible hand’ that determines the flow of the economy, which are deliberate and made up excuses. Bause if you start studying the Basic Income Guaranteed proposal as we are putting it together, place what we are sharing on paper and start to assess how one places this together: you’re going to notice that a workable model with enough money that ensures that the corporation makes money is possible, where everybody has got an income and as such, there will be sufficient consumption; this means we can have better products, the environment can be protected, we can produce more effective products, people are not forced to go into all kinds of forced and slave labor situations.
When everything is produced to last longer at a price that is sufficient to ensure the survival of the corporation and to ensure the Basic Income Guaranteed of each person, we have a sound and healthy economic system. It’ll also make a massive difference to our food, because a lot of the foods that are allowed to be on the shelves are purely there, placed by people looking at ways to make money to entice the consumer. The fact that the food overall and in many cases is not really healthy, is covered up by ‘bright pictures’ ‘shiny words’ and that’s backed up by the spirituality of the person that is developed and particularly designed by Public Relations. Creating a consumption industry based on ‘like’ and ‘love,’ getting you emotionally involved, ensuring that psychology claims that emotion is important and valid without any information or research into how the mind actually functions, because if the mind is understood = brainwashing cannot happen and the current system cannot continue – this is known! Just not by the people that’s been brainwashed, they don’t understand even why they buy stuff, they feel like ‘they like it,’ they like how it looks, they like what it does, they don’t care that there is engineered redundancy within products just like there is engineered redundancy within the employment sector and everything is driven by a simple thing called profit, and that there’s no real competition in the markets because: “Those with more money will always win.” Go back to your monopoly game, that’s how it works! You’re in this game now.
Our economic system should not be called ‘Capitalism,’ it should be called ‘Monopoly’. And you may have no chance in the system, but you have a chance to become part of a political party that champions the Basic Income Guaranteed. If there is no such party established in your country: you start one and you become politically active visiting the voters door to door, selling to them a new economic system, showing that their vote counts, understanding that democracy means 1+1+1 = every vote counts only once, so we need a majority vote, a majority of people that must understand how Basic Income Guaranteed functions and why the current economy isn’t functioning for everyone. You also want to explain to them why there are big problems in the future with for instance pensions. One must act now and not wait once the whole system starts collapsing and new laws are made and people are marginalized and you don’t see the suffering and poverty, because we may be one of those suddenly without any support, having nowhere to go.
It is important that one becomes practical, that we become an activist which is someone that takes action, that’s activism: acting on the information available when you see there’s a problem and help with the education of the public because you’re part of the public, so there is one voice and this one voice presents an answer that works for everyone! It is really simple if you get down to it. And at the very least if you can’t do anything, then at least make sure that your money supports a solution, it’s also an investment in your future.
Research the Basic Income Guaranteed by the Equal Life Foundation, we are a non-profit organization that researches and puts together economic solutions and educational solutions. We look at how humanity can coexist in a way where there is real freedom, real individual freedom and real happiness and one thing we all know: happiness depends on money. With the Basic Income Guaranteed: everybody will have a little piece of happiness.
Equal Life foundation Research
Living Income Guarantees Business Profits
For the Basic Income Guaranteed to work we require an economic model that must be efficient to follow very specific regulations. Just as one would regulate food and certify it for instance as ‘safe for consumption,’ we have to apply the same principle and certify businesses as ‘safe for the economy’. Within this, one will have to establish ways to ensure that businesses are not built on the ideology of competition but rather on the principle of profit and of quality.
Therefore pricing will have to be certified to be sufficient and effective to ensure the minimum wage at least, is paid to the employees, the business owner makes a profit and the resources bought are paid for at a price that ensures such profit. We have to also ensure that the business is compliant and the movement of sales tax/ value added tax is efficient so that both the government and the Basic Income Guaranteed is effective; and then the consumer will be able to buy from businesses that ensure a good quality product, knowing that they are participating in an economic system that is taking care of each one’s individual dignified living with Basic Income Guaranteed. Doing this will also ensure that things like poverty, debt and the many psychological issues that develop because of stress around money, start to disappear from society.
This also implies that the true supply and demand will be based on quality and preference wherein the necessary research should be done and facilitated before one brings out a new product on the market. This is the part where psychology and public relations also play a role to ensure the person assesses the product as something that they possibly may be interested in acquiring; this ensures you’re not wasting resources on a ‘potentially successful’ product, and instead you secure your investment once you have your market analysis results, an effective presentation of a product that will have an assured market with sufficient demand which you will supply – so it is demand first, then supply.
Thus a clearly defined and estimated market share is established and cross-referenced according to the income levels available. This means assessing whether the available amount of money that is in the consumer’s budget is in fact realistic so that the business can work effectively. This is how one will ensure profit and sustainability instead of investing on opening businesses that are guaranteed to fail, just because the proper research was not done prior to running it. This effective business planning will ensure that sufficient profit is made as well as providing a good rate of success that will satisfy the business and the population in an equal manner: everybody wins!
Equal Life Foundation Research Team
Also on this topic: Basic Income Guaranteed and Business Transparency
Living Income Guaranteed 